Explore Our Services

At The Social Sort we understand that one of the most powerful ways to grow your business is by having real people talk about it. That's where influencers come in, and where influencer events and preview nights really come into their own. Inviting the right creators to experience your show, venue or event first-hand gets them talking before your doors even open, and gives your brand authentic exposure at exactly the moment you need it.

We carefully select influencers from our growing database of over 3000 who align with your brand values and target audience. We build anticipation ahead of their visit with early content, giveaways and discount codes, then manage everything around the event itself, so you only need to confirm bookings.

The impact doesn't end on the night. Influencer content can be repurposed across your paid campaigns and run as partner ads, extending its reach and lifespan. By turning first-hand experiences into content that converts, we turn followers into customers.

At The Social Sort, we know the best brand partnerships feel earned, not forced. The right collaboration puts your show, venue or event in front of an audience that's already engaged, and gives them a reason to care. It's reach built on shared audiences and genuine fit.

We identify and secure partners that align with your brand and your audience, then shape the collaboration into something worth talking about, from exclusive influencer events to joint content and campaigns. We manage the partnership from first conversation to final result, so you get the exposure without the legwork.

At The Social Sort, we know that pretty pictures don't sell tickets. What drives conversions is understanding your audience's mindset. Our strategy is all about creating emotions and connections that inspire action, focusing on what will actually resonate with your potential customers and sparking the desire to buy. If you're a theatre, music, events or entertainment brand looking to sell tickets and increase bookings, our strategies will do just that.

Then we make it happen. We act as the strategic backbone of your campaign, coordinating every channel, message and moment towards one goal: ticket sales. From clear objectives and timelines to creative oversight and budget management, we keep everything on track, on budget and on brand. With transparent reporting and real-time adjustments, you'll always know what's working, and we become an extension of your team along the way.

Paid ads on Facebook, Instagram, Google and TikTok aren't just an add-on, they're a crucial part of how we ensure your content reaches the right people. Through strategic targeting and data-driven insights, we put your message in front of the audience most likely to buy, and we continuously refine our audience-building tactics to drive real ticket sales.

But even the smartest targeting needs great content behind it, and user-generated content (UGC) is some of the most powerful you can run. Real people sharing real experiences build trust and drive action in a way polished creative often can't. That's why we pair our paid ads with influencer marketing, so you have fresh, authentic content from the very start of your campaign right through to your influencer event or preview night.

At The Social Sort, we know your brand needs to show up every day, not just when tickets are on sale. We build and manage your social presence across Instagram, Facebook and TikTok, creating content that captures the spirit of your show, venue or event and keeps your audience coming back for more.

For venues, we take care of day-to-day marketing end to end, keeping your brand consistent and always on across every channel and every event in your calendar. From ideation to editing, we handle everything, and we align organic and paid social so every post works as hard as possible. The result is a community that doesn't just follow you, but books.

At The Social Sort, we know that even the best campaign only works if it reaches the right people, in the right place, at the right time. Whether you're launching a West End show, a festival or an immersive experience, our media planning and buying puts your brand in the conversation, from the screens your audience scrolls to the streets and stations they pass through every day.

Using audience and movement data, we plan the right mix of out of home, press, paid social and digital, then use our media owner relationships to secure better value. We manage delivery end to end and report clearly on results, so your budget works harder for ticket sales.