Privacy Policy

Effective Date: 28/05/26

The Social Sort Ltd (“TSS”, “we”, “us”, or “our”) is committed to protecting and respecting your privacy.

This Privacy Notice explains how we collect, use, and protect your personal data when you contact us, engage with our advertising campaigns, complete lead generation forms, sign up for updates, or otherwise interact with promotional activity managed by TSS on behalf of theatrical productions, entertainment projects, and live events.

1. Who We Are

Data Controller: The Social Sort Ltd

Website: www.thesocialsort.co.uk

Email: info@thesocialsort.co.uk

TSS provides marketing and audience development services for theatrical productions and entertainment clients.

2. What Information We Collect

We may collect the following personal information:

Name
Email address
Phone number (if voluntarily provided)
Marketing preferences
Any other information you choose to provide through forms or communications

We may also collect technical and usage information including:

IP address
Browser and device information
Advertising engagement data
Website usage and analytics data
Cookie and tracking data

3. How We Collect Your Data

We collect personal data when you:

Complete a Meta/Facebook/Instagram lead form
Register interest in a production, event, or campaign
Visit our website or landing pages
Interact with advertisements or marketing content
Subscribe to receive updates and communications

4. How We Use Your Data

We may use your information to:

Send updates, announcements, and marketing communications
Provide information about productions, events, ticket releases, and related promotions
Manage audience engagement and customer enquiries
Measure advertising performance and campaign effectiveness
Improve marketing activity and user experience
Comply with legal and regulatory obligations

5. Lawful Basis for Processing

Under UK GDPR, we rely on one or more of the following lawful bases:

Consent
Legitimate interests relating to marketing and audience engagement
Compliance with legal obligations

You may withdraw your consent to marketing communications at any time.

6. Sharing Your Data

Your information may be shared with:

Producers, promoters, venue partners, or authorised representatives connected with the promoted production or event
Advertising and analytics providers
CRM, email marketing, and ticketing platforms
Professional advisers or service providers assisting with campaign delivery

This may include platforms such as Meta Platforms, Inc.

We do not sell your personal data to third parties.

7. International Transfers

Some third-party providers may process personal data outside the United Kingdom or European Economic Area. Where this occurs, appropriate safeguards will be implemented in accordance with UK GDPR requirements.

8. Data Retention

We retain personal data only for as long as necessary for the purposes for which it was collected, including legal, regulatory, and operational requirements.

9. Your Rights

Under UK GDPR, you have rights including:

The right to access your personal data
The right to correct inaccurate data
The right to request deletion of your data
The right to restrict or object to processing
The right to data portability
The right to withdraw consent at any time

To exercise your rights, contact us at info@thesocialsort.co.uk.

10. Cookies and Tracking Technologies

Our websites, landing pages, and advertising campaigns may use cookies, Meta Pixel, and similar tracking technologies to understand audience engagement and improve advertising performance.

Where required by law, consent will be requested before non-essential cookies are activated.

11. Marketing Communications

If you opt in to receive marketing communications, we may contact you with updates relating to theatrical productions, entertainment projects, events, ticket releases, and related promotional activity managed by TSS or its clients.

You can unsubscribe or withdraw consent at any time using the unsubscribe link included in communications or by contacting us directly.

12. Data Security

We take appropriate technical and organisational measures to protect personal data against unauthorised access, loss, misuse, or disclosure.

13. Contact Information

If you have any questions about this Privacy Notice or how your data is handled, please contact:

The Social Sort Ltd