WHO WE ARE
The Social Sort was created to give businesses an expert extension to their in-house marketing teams – offering specialist support in driving ticket sales through smart marketing and impactful social media strategy.
Founded by leading professionals in the live entertainment industry, our team brings decades of hands-on experience in promoting and selling out some of the world's biggest events. With a background that includes senior roles at globally renowned promoters such as Harvey Goldsmith Productions, AEG Live and Live Nation, we understand exactly what it takes to connect audiences with unforgettable experiences.
From concerts and festivals to immersive attractions and live experiences, The Social Sort works closely with clients to craft data-driven, creative campaigns that convert. Whether launching a new event or scaling an existing one, we help you reach the right audience, at the right time, with the right message.
We bring everything together under one roof.
Traditionally, campaigns across theatre, concerts, live entertainment and immersive events are split between multiple agencies – digital, media, creative and more – often leading to fragmented activity and unclear ownership.
From influencer marketing and content creation to digital campaigns, OOH and sales and ticketing strategy, we connect every element into one unified approach, with a clear aim of driving ticket sales. No silos. No disconnect. Just one team, managing the full campaign and making sure every part works together.
We operate as an extension of your team, embedding ourselves in the process to deliver campaigns that are aligned, responsive and built around the moments that matter – from announcement to on-sale and beyond.
Our mission is to help events, attractions, and experiences reach their full potential through expert marketing and social media strategies that drive real ticket sales. So you can focus on creating great shows, and we make sure they're seen, talked about and sold out.