WADDESTON MANOR
The Social Sort partnered with Waddesdon Manor—an iconic name in Events & Entertainment—to boost ticket sales and audience engagement for their Summer Concerts. Faced with the challenge of increasing visibility, maximizing attendance, and engaging audiences across both digital and offline platforms, we tailored a comprehensive, multi-channel campaign.
We launched a dynamic social media and content creation effort, rolling out engaging posts on Instagram, Facebook, and Twitter and collaborating with featured artists to produce exclusive promotional material. In parallel, we ran targeted Facebook, Instagram, and Google Ads and complemented our digital outreach with an outdoor campaign of strategically placed billboards and posters.
To deepen audience engagement, we organized contests, giveaways, and countdowns that sparked excitement and conversation. Leveraging retargeting techniques, we reconnected with past attendees and used advanced digital strategies to attract new potential buyers, ensuring sustained momentum in the lead-up to each concert.
The results were outstanding: a 70% year-over-year increase in ticket sales, four sold-out concerts, a 40% rise in social media engagement, and a 25% boost in website traffic. These metrics demonstrate the impact of a data-driven, integrated marketing approach.
By combining creative content, precise targeting, and engaging audience tactics, The Social Sort delivered record-breaking success for Waddesdon Manor’s Summer Concerts—proving that a well-executed, holistic strategy can elevate any event to new heights.