QT/MIDDLE EIGHT HOTEL

The Social Sort partnered with QT Bar at Middle Eight Hotel—a premier live entertainment venue in London—to consistently sell tickets, build brand awareness, and establish the bar as a must-visit nightlife destination.
To tackle these challenges, we curated and promoted top-tier live acts, ensuring a dynamic and engaging event calendar that kept audiences coming back for more.
Our strategy blended engaging social media marketing—with behind-the-scenes footage and real-time updates—to spark excitement, targeted Facebook ad campaigns to attract music lovers and nightlife enthusiasts, and influencer partnerships to extend our reach into new audiences.
The results were outstanding: weekly sell-out events drove a marked increase in online ticket sales, social media engagement surged, and QT Bar’s brand visibility in London’s nightlife scene reached new heights.
By combining strategic event marketing with precision digital advertising, The Social Sort transformed QT Bar into one of London’s top-tier nightlife destinations.