BURLESQUE THE MUSICAL
The Social Sort is proud to be the official marketing agency for Burlesque The Musical, leading all aspects of marketing and social strategy for its highly anticipated West End return and UK tour.
Our remit covers end-to-end campaign delivery, bringing the glamour, attitude and energy of the production to life at every audience touchpoint. From strategic planning through to creative execution, we ensure the show's bold identity translates seamlessly across platforms, cities and territories.
Our scope includes:
- Tour marketing strategy and execution across UK and international markets
- Social media strategy, concepting and content creation, with platform-specific creative and campaign rollouts
- Asset design and creative direction, maintaining consistency across digital, social and physical media
- Digital planning and campaign management, including paid media strategy and optimisation
- Out-of-Home advertising, from large-format placements to high-impact creative activations
Working closely with producers and stakeholders, we deliver campaigns that drive awareness, ticket sales and cultural buzz — positioning Burlesque The Musical as a must-see theatrical event wherever it plays.